This class assignment was to create a restaurant logo and develop it into a menu and packaging. A large focus of the timeline was logo development. I chose to create a seafood restaurant with a light, fun and sophisticated feeling. I also wanted to experiment more with illustration, particularly watercolor medium. I wanted a feminine feeling restaurant in a seafood restaurant market that is mainly focused on masculine branding, such as Joe's Crabshack, Red Lobster, Captain D's, and Long John Silvers. Here I take you through the logo process and branding development that includes a logo, process, menu, and packaging.
Edge Chewing Gum
This is from Package Design class. Edge Chewing Gum is a fiction company who wants their customers to "live life on the edge." Don't chew gum in your boring office job, take time to climb mountains and do fun things. This trendy gum company uses a geometric, minimalistic design in their packaging to stand out from competitors and look clean and modern. The "edge" factor is conveyed with the sharp angle of the packaging, adding a dynamic touch to the package. This is student work.
Save the Sharks
There has been a drastic decrease in the shark population in the last generation. The shark population has decreased 99% in the last 20 years. This is due to an increase in shark fins and overall public stigma against sharks. This is a problem for the overall balance of oceans. If you throw one thing off, such as the shark population, then the whole balance of the ocean is thrown off. The risk is not just sharks, it's ocean biodiversity. Sharks are magnificent creatures who have been around since before the dinosaurs and have survived four mass extinctions. It's sad to think that the real danger, more than any past extinction, is humans and our harmful actions.
This is a student project from Design for Advertising class. The assignment was to do a non-profit campaign and have a real company to tie your campaign to. I chose Oceanic Preservation Society, whose goal is to preserve the planet and the species that inhabit it.
Title: The title of the campaign is "Sink or Swim" to illustrate the two outcomes of the shark population. They can literally sink to the bottom as a result of shark finning and the violence they are faced with. Or they can swim, and continue to rule the oceans and keep regulating the ecosystem.
Target Audience: The public
Purpose: To educate the public on sharks and end the negative stigma against sharks. There are an average of 12 shark attacks per year and 100 million sharks killed each year. Humans are a threat to sharks, more than the other way around. People who feel strongly about it can become advocates and become a member of the Oceanic Preservation Society.
Vintage Barbie Book
I did a 100-page book on the history of the Barbie doll. The book featured the creator Ruth Handler, Barbie Careers Through the Years, and Meet the Crew. I played with clean, minimalistic design and color schemes that matched the doll’s outfits through the decades.
Design for Good
This is an event poster made in Design for Advertising class. We were to advertise a fictional design conference of our choosing. I chose "Design for Good" because I like the idea that design can change the world for the better. I wanted to play with an angelic look without being too out-dated or cliche. I put a modern twist on angels by using silouhette of a girl with a simple halo above her. All the colors are fun and vibrant. I used the pop of yellow from the halo to bring into the conference title Design for Good, Lastly, There's a texture in the background to make the flat shape stand out more.
Six-Pack and Bottle Project
This is a bottle and six-pack design for a fiction beer company Poison Apple Ale. The concept behind the brand was the fairytale Snow White and the Poison Apple.
Ikea Ad Series
The purpose of this project was to advertise a product in a series of three ads. My product was silverware. I chose to do a unique approach. I think the best advertisements are the ones that make you think. The ones that aren't flat out obvious or all up in your face. The concept was people eating without silverware. This would make a shock factor to grab the audience's attention. Ikea is known for having funny advertisments from time to time. Along with the concept, I incorporated a catalog feel by having a seperate bar at the bottom showing the product, along with the product title and description. Bold and brightly colored typography plays with the concept of eating food with your hands, putting emphasis on the type of food. I think incorporating humor into these ads help make a connection to the viewers. It makes a connection that wouldn't come from an advertisment that just advertised a product to consumers. This is student work.
Campus Event Posters
These are a collection of different posters I have designed for University of Central Missouri. Most of these are Spotlight events. The Spotlight is made up of UCM Students who are dedicated to providing a variety of entertaining and exciting events to the students.
While working at Quin & Co Marketing agency, the main client is Wenger, a worldwide leader in the pet food manufacturing industry. They offer high quality equipment and extrusion systems to create the petfood and cereals you use today. My part was creating marketing materials for the roll out of their new marketing plan and branding. These include sales sheets, brochures, and trade show displays.
While working at iFocus, display ad campaigns were the main focus of my role. For bigger brands, we would create a banner advertisement that accurately reflects their branding and current marketing, then get that approved. Next, I would build out other sizes for the campaign to launch. These sizes were 300x250 px, 160x600 px, 728x90 px, 300x600 px and the mobile sizes were 300x50 px and 320x50 px and usually in a GIF format. Strategy was involved in displaying the message across all different dimensions. Technical knowledge was used to create GIFs that would spread the message across multiple slides while maintaining the look of the larger banners. Brands we worked with included Mobile Mini, Cellucor, and Lillianne's Jewelry, as well as multiple automotive companies.
These are examples of print advertisements featuring different furniture pieces for Urban Daisy, a vintage furniture store that specializes in taking old furniture and giving it new life. These advertisements are a specific dimension for the "Slip Away to Savannah" section of the St. Joseph News Press.