While working at Quin & Co Marketing agency, a valued client is Wenger, a leader in the pet food manufacturing industry based in Sabetha, Kansas. They offer high quality equipment and extrusion systems to create many of the petfood and cereals found today. My part was creating marketing materials to start to roll out their newly made marketing plan and branding. These ads are business to business targeted at companies in the petfood, aquatic feed, and snack food industry who buy the equipment to create their own products.
There is a mix of print collateral, digital collateral, and trade show graphics used around the world at conferences and trade shows for global food manufacturing.
These are examples of print advertisements featuring different furniture pieces for Urban Daisy, a vintage furniture store that specializes in taking old furniture and giving it new life. These advertisements are a specific dimension for the "Slip Away to Savannah" section of the St. Joseph News Press.
Visitor's Guide and Chamber Directory
2017-2018 Visitor's Guide & Chamber Directory for Savannah Missouri. Full book will be added soon. To see the digital version, visit https://issuu.com/savannahmochamber/docs/savannahvisitorsguide_digital_versi
These are supplementary digital designs to expand upon existing campaigns. While working at iFocus, banner ads were the main medium for creative. Duties included creating a digital ad that accurately reflected their branding and current marketing, then get that approved. Next, I would build out other sizes for the campaign to launch. These sizes were 300x250 px, 160x600 px, 728x90 px, 300x600 px and the mobile sizes were 300x50 px and 320x50 px and usually in a GIF format. Strategy was involved in displaying the message across all different dimensions. Technical knowledge was used to create GIFs that would spread the message across multiple slides while maintaining the look of the larger banners. Brands we worked with included Mobile Mini, Cellucor, and Lillianne's Jewelry, as well as multiple automotive companies.
Bottom advertisements were designed from new concept + built out to sizes: Lilliane’ s Jewlery, Toyota of Fort Worth, Tito’s Redfish Series.
BFM Group in a printing company in Lake St. Louis, Missouri that specializes in printing, marketing, and creative. I had the opportunity to intern there during Summer 2016. With a focus on tire companies promotion, two of the main pieces created were a promotional poster for Yokohama Tire’s End Of Summer Sales Event. A mailer flyer was created for different Heartland Tires locations in Minnesota, including a back side of the flyer containing numerous coupons for customers to save money on their automotive and tire needs. Additional work during the internship included giving logo updates to Gateway Metro Federal Credit Union, and NOA Medical, a medical bed company.
Campus Event Posters
These are a collection of different posters I have designed for University of Central Missouri. Most of these are Spotlight events. The Spotlight is made up of UCM Students who are dedicated to providing a variety of entertaining and exciting events to the students.
This class assignment was to create a restaurant logo and develop it into a menu and packaging. A large focus of the timeline was logo development. I chose to create a seafood restaurant with a light, fun and sophisticated feeling. I also wanted to experiment more with illustration, particularly watercolor medium. I wanted a feminine feeling restaurant in a seafood restaurant market that is mainly focused on masculine branding, such as Joe's Crabshack, Red Lobster, Captain D's, and Long John Silvers. Here I take you through the logo process and branding development that includes a logo, process, menu, and packaging.
Design for Good
This is an event poster made in Design for Advertising class. We were to advertise a fictional design conference of our choosing. I chose "Design for Good" because I like the idea that design can change the world for the better. I wanted to play with an angelic look without being too out-dated or cliche. I put a modern twist on angels by using silouhette of a girl with a simple halo above her. All the colors are fun and vibrant. I used the pop of yellow from the halo to bring into the conference title Design for Good, Lastly, There's a texture in the background to make the flat shape stand out more.
Edge Chewing Gum
This is from Package Design class. Edge Chewing Gum is a fiction company who wants their customers to "live life on the edge." Don't chew gum in your boring office job, take time to climb mountains and do fun things. This trendy gum company uses a geometric, minimalistic design in their packaging to stand out from competitors and look clean and modern. The "edge" factor is conveyed with the sharp angle of the packaging, adding a dynamic touch to the package. This is student work.
Save the Sharks
There has been a drastic decrease in the shark population in the last generation. The shark population has decreased 99% in the last 20 years. This is due to an increase in shark fins and overall public stigma against sharks. This is a problem for the overall balance of oceans. If you throw one thing off, such as the shark population, then the whole balance of the ocean is thrown off. The risk is not just sharks, it's ocean biodiversity. Sharks are magnificent creatures who have been around since before the dinosaurs and have survived four mass extinctions. It's sad to think that the real danger, more than any past extinction, is humans and our harmful actions.
This is a student project from Design for Advertising class. The assignment was to do a non-profit campaign and have a real company to tie your campaign to. I chose Oceanic Preservation Society, whose goal is to preserve the planet and the species that inhabit it.
Title: The title of the campaign is "Sink or Swim" to illustrate the two outcomes of the shark population. They can literally sink to the bottom as a result of shark finning and the violence they are faced with. Or they can swim, and continue to rule the oceans and keep regulating the ecosystem.
Target Audience: The public
Purpose: To educate the public on sharks and end the negative stigma against sharks. There are an average of 12 shark attacks per year and 100 million sharks killed each year. Humans are a threat to sharks, more than the other way around. People who feel strongly about it can become advocates and become a member of the Oceanic Preservation Society.