While working at Quin & Co Marketing agency, a valued client is Wenger, a leader in the pet food manufacturing industry based in Sabetha, Kansas. They offer high quality equipment and extrusion systems to create many of the petfood and cereals found today. My part was creating marketing materials to start to roll out their newly made marketing plan and branding. These ads are business to business targeted at companies in the petfood, aquatic feed, and snack food industry who buy the equipment to create their own products.
There is a mix of print collateral, digital collateral, and trade show graphics used around the world at conferences and trade shows for global food manufacturing.
These are examples of print advertisements featuring different furniture pieces for Urban Daisy, a vintage furniture store that specializes in taking old furniture and giving it new life. These advertisements are a specific dimension for the "Slip Away to Savannah" section of the St. Joseph News Press.
Visitor's Guide and Chamber Directory
2017-2018 Visitor's Guide & Chamber Directory for Savannah Missouri. Full book will be added soon. To see the digital version, visit https://issuu.com/savannahmochamber/docs/savannahvisitorsguide_digital_versi
These are supplementary digital designs to expand upon existing campaigns. While working at iFocus, banner ads were the main medium for creative. Duties included creating a digital ad that accurately reflected their branding and current marketing, then get that approved. Next, I would build out other sizes for the campaign to launch. These sizes were 300x250 px, 160x600 px, 728x90 px, 300x600 px and the mobile sizes were 300x50 px and 320x50 px and usually in a GIF format. Strategy was involved in displaying the message across all different dimensions. Technical knowledge was used to create GIFs that would spread the message across multiple slides while maintaining the look of the larger banners. Brands we worked with included Mobile Mini, Cellucor, and Lillianne's Jewelry, as well as multiple automotive companies.
Bottom advertisements were designed from new concept + built out to sizes: Lilliane’ s Jewlery, Toyota of Fort Worth, Tito’s Redfish Series.
BFM Group in a printing company in Lake St. Louis, Missouri that specializes in printing, marketing, and creative. I had the opportunity to intern there during Summer 2016. With a focus on tire companies promotion, two of the main pieces created were a promotional poster for Yokohama Tire’s End Of Summer Sales Event. A mailer flyer was created for different Heartland Tires locations in Minnesota, including a back side of the flyer containing numerous coupons for customers to save money on their automotive and tire needs. Additional work during the internship included giving logo updates to Gateway Metro Federal Credit Union, and NOA Medical, a medical bed company.
Campus Event Posters
These are a collection of different posters I have designed for University of Central Missouri. Most of these are Spotlight events. The Spotlight is made up of UCM Students who are dedicated to providing a variety of entertaining and exciting events to the students.
This class assignment was to create a restaurant logo and develop it into a menu and packaging. A large focus of the timeline was logo development. I chose to create a seafood restaurant with a light, fun and sophisticated feeling. I also wanted to experiment more with illustration, particularly watercolor medium. I wanted a feminine feeling restaurant in a seafood restaurant market that is mainly focused on masculine branding, such as Joe's Crabshack, Red Lobster, Captain D's, and Long John Silvers. Here I take you through the logo process and branding development that includes a logo, process, menu, and packaging.
Design for Good
This is an event poster made in Design for Advertising class. We were to advertise a fictional design conference of our choosing. I chose "Design for Good" because I like the idea that design can change the world for the better. I wanted to play with an angelic look without being too out-dated or cliche. I put a modern twist on angels by using silouhette of a girl with a simple halo above her. All the colors are fun and vibrant. I used the pop of yellow from the halo to bring into the conference title Design for Good, Lastly, There's a texture in the background to make the flat shape stand out more.